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The Hennhouse Podcast

The Hennhouse Podcast for local business owners.

Hosted by Tyler Henn, founder of Hennhouse. Practical conversations on local SEO, websites, offers, sales, AI, and the systems that turn attention into booked work.

Primary topic

Marketing podcasts

Core angle

SEO, websites, sales, systems

YouTube status

12 synced episodes

Latest episodes

Watch the newest episodes of The Hennhouse Podcast.

Every episode is pulled from YouTube with its original title, publish date, thumbnail, and description.

Aug 23, 2026

From Freelancer to a 12-Person Agency with Aric Whiteley - Hennhouse Podcast #9

Aric Whiteley from Lockhern Digital shares insights on building a successful marketing agency, transitioning from freelancing to agency, team management, pricing strategies, and the importance of reliability in employees. The conversation also covers the challenges of scaling, hiring, and offshore vs. onshore talent. The conversation covers topics related...

What makes it useful

A marketing podcast built around work that has to pay off.

The best marketing podcasts do more than recap trends. This hub is focused on decisions owners actually make: how to get found, what to say, what to measure, and which systems keep leads from leaking.

Local SEO that gets found

Google Business Profile optimization, entity alignment, reviews, local service pages, and the signals that turn search visibility into real calls.

Websites that convert

Messaging, offers, landing pages, page speed, forms, call tracking, and the small decisions that make a website easier to trust.

Operator-level growth

Sales, delegation, follow-up, process, AI automation, and the unglamorous systems that make marketing worth the spend.

Who should listen

A marketing podcast for people who need the work to turn into revenue.

A lot of the best marketing podcasts are built for marketers talking to marketers. This one is built for the person who has to decide whether the website needs work, the offer is weak, the phone is not getting answered, or the Google profile is quietly holding the business back.

Local service businesses

Roofers, remodelers, attorneys, consultants, med spas, home service companies, and local operators who need more calls from people nearby.

Founders and solo operators

Owners who still touch sales, delivery, marketing, hiring, and customer follow-up, and need practical ways to decide what to fix next.

Marketers who want sharper thinking

People who know tactics are not enough and want stronger judgment around search intent, positioning, offers, measurement, and retention.

What you will learn

The topics that make a marketing podcast worth your time.

The reason people search for the best marketing podcasts is simple: they want signal. They do not want another vague conversation about posting more content. They want to understand what is actually moving customers toward a call, form fill, appointment, quote, or purchase.

Hennhouse episodes are organized around that standard. If an idea does not help a business get found, get trusted, get chosen, or get better at following up, it probably does not deserve much airtime.

01

How local SEO actually works when Google is deciding who to trust

02

Why a Google Business Profile can bring calls or quietly waste demand

03

What makes a homepage or landing page turn visitors into leads

04

How to build offers that feel specific instead of generic

05

Where AI can save time, and where it can create expensive mistakes

06

Which numbers tell the truth about marketing, sales, and follow-up

07

How reviews, referrals, and reputation compound over time

08

Why business systems matter after the lead comes in

How it compares

Not every digital marketing podcast is trying to solve the same problem.

Some shows are great for platform news. Some are built around big brand campaigns. The Hennhouse angle is narrower: what should a local or service business fix so marketing creates more booked work?

Area
Generic marketing podcasts
The Hennhouse Podcast
Search focus
General platform updates and broad advice
Local SEO, Google Business Profile signals, service pages, reviews, and entity alignment
Website focus
Design opinions and conversion tips in isolation
Messaging, page intent, calls to action, trust signals, speed, and quote or call flow
Growth focus
More content, more channels, more tactics
More of what works, clearer offers, better tracking, tighter follow-up, and fewer leaks
Who it helps
Marketers looking for trend commentary
Owners and operators trying to make marketing create booked work

Topic clusters

Episodes connect marketing strategy to the work Hennhouse does every day.

The page is not just an archive. It is a hub for the same ideas that show up in client work: search visibility, better websites, stronger offers, lead generation, reputation, and the operating discipline to keep growth from getting messy.

Local SEO and Google visibility

Episodes cover how Google understands a business, why consistent entity data matters, and how local companies can show up in search and Maps.

Atlanta SEO field notes

Website strategy and conversion

A good website is not just a digital brochure. It should match search intent, answer the real objection, and make the next step obvious.

Website design and development

Search engine optimization

SEO episodes dig into keywords, content, technical issues, internal links, page structure, and the broader signals that create trust.

SEO services

Lead generation and sales follow-up

Marketing only counts when it creates real opportunities. The podcast connects traffic, forms, calls, offers, follow-up, and closing.

Lead generation services

Episode field notes

Go deeper than the recording.

Tyler turns each conversation into an original article with the ideas, practical lessons, and connections that stayed with him after the episode.

Episode 11 · Mike Montague

AI Should Amplify Your Marketing, Not Replace Your Thinking

Tyler Henn reflects on human-first AI marketing, content repurposing, reputation, local niches, and sustainable visibility after talking with Mike Montague of Avenue9.

Read Tyler's field notes

Episode 10 · David Wilson

SEO Is Becoming a Search-Everywhere Reputation System

Tyler Henn reflects on AI search, comparison content, local SEO, Google Business Profiles, and agentic discovery after talking with David Wilson of Zozimus.

Read Tyler's field notes

Episode 9 · Aric Whiteley

Scaling an Agency Means Getting Clear About People, Pricing, and Focus

Tyler Henn reflects on agency roles, delegation, pricing, client education, Microsoft Ads, and community after talking with Aric Whiteley of Lockhern Digital.

Read Tyler's field notes

Episode 8 · Louis Swart

Delegation Is About Protecting Your Best Work

Tyler Henn reflects on the 60 percent rule, energy, hourly value, SOPs, virtual assistants, and AI after talking with delegation coach Louis Swart.

Read Tyler's field notes

Episode 7 · Taylor Chastain

Referrals Are Earned: How Taylor Chastain Built a Brand People Remember

Tyler Henn reflects on referrals, brand, values, reviews, follow-up, and responsible junk removal after talking with Taylor Chastain of Up Up & Away.

Read Tyler's field notes

Episode 6 · Logan Lewis

Five Hundred Podcast Episodes Proved That Consistency Creates Opportunity

Tyler Henn reflects on podcast consistency, authentic content, scheduling, platform choice, and local visibility after talking with Logan Lewis of Hammerhead Creations.

Read Tyler's field notes

Episode 5 · Eddie Shimchek

Better Home-Service Marketing Starts With Knowing the Right Homeowner

Tyler Henn reflects on property data, direct mail, multichannel follow-up, attribution, and field content after talking with Eddie Shimchek of MyHomeStory Pro.

Read Tyler's field notes

Episode 4 · Jordan Armstrong

Build an Audience You Own Before You Chase Virality

Tyler Henn reflects on email, artist marketing, retargeting, storytelling, landing pages, and analytics after talking with Jordan Armstrong of Mira Lane Marketing.

Read Tyler's field notes

Episode 1 · Nathan Patterson

Business Growth Is Not More Tactics. It Is More of What Works.

Tyler Henn reflects on leadership, delegation, local SEO, offers, sales, and business systems after a conversation with Nathan Patterson.

Read Tyler's field notes

FAQ

Questions about the podcast hub.

What is The Hennhouse Podcast about?

The Hennhouse Podcast is about practical marketing, local SEO, websites, sales, systems, AI, and business growth for owners who want cleaner execution instead of vague marketing advice.

Is this an SEO podcast or a broader digital marketing podcast?

It is both. SEO and Google Business Profile strategy are core topics, but the conversations also cover websites, offers, sales, hiring, AI, process, and the operations behind better marketing.

Who should watch these marketing podcast episodes?

The episodes are built for local business owners, service companies, marketers, founders, consultants, and operators who care about measurable growth instead of marketing theater.

What makes this different from most marketing podcasts?

The conversations stay close to real decisions: how to get found, what offer to make, how to turn traffic into calls, what to measure, and how to build systems that keep marketing from leaking.

Where can I watch or listen to The Hennhouse Podcast?

The podcast is available on YouTube, Apple Podcasts, Spotify, Amazon Music, iHeart, and Deezer. New videos also appear on this hub automatically after they go live.

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