Oct 3, 2026
You have to be found before AI can recommend you
AI search tools like ChatGPT rely on query fan out, breaking one question into a bunch of smaller searches, then pulling from whatever search engines return for each one....
The Hennhouse Podcast
The Hennhouse Podcast for local business owners.
Hosted by Tyler Henn, founder of Hennhouse. Practical conversations on local SEO, websites, offers, sales, AI, and the systems that turn attention into booked work.
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Guest appearance
How to Turn a Small SEO Agency Into a Lead Generation Machine
With Honest Wealth Builders · · 1 hr 23 min
Tyler joins Abi Asija on Honest Wealth Builders to discuss growing Hennhouse through local SEO, networking, stronger service offers, and scalable lead generation.
Primary topic
Marketing podcasts
Core angle
SEO, websites, sales, systems
YouTube status
12 synced episodes
Latest episodes
Watch the newest episodes of The Hennhouse Podcast.
Every episode is pulled from YouTube with its original title, publish date, thumbnail, and description.
Oct 4, 2026
Small Influencers, Big Opportunity with Sherri Langburt - Hennhouse Podcast #15
In this episode of the Hennhouse podcast, Tyler Henn interviews Sherri Langburt, founder of BabbleBoxx, discussing the evolution and impact of influencer marketing. They explore the effectiveness of different influencer tiers, the importance of authentic partnerships, and how brands can leverage influencer content across various marketing channels. The...
Oct 2, 2026
Hyper-local content beats generic city pages every time
Claiming to serve a city is easy to fake. A roofing company in California can say they do repairs in Atlanta without ever setting foot there, which is exactly why generic city...
Oct 1, 2026
Podcasts are the antidote to AI slop online
As AI generated content floods the internet, real human connection is becoming the differentiator, not the afterthought. Podcasts are gaining traction right now partly because...
Sep 30, 2026
Marketing is just letting people know who you are
A lot of business owners think marketing has to mean TV commercials or billboards. In its simplest form, marketing is just finding a way to let more people know who you are and...
Sep 29, 2026
Local sponsorships build local SEO trust for cheap
Local sponsorships are one of the most underrated moves in local SEO right now, and not just for the backlink. When someone searches a business by name, what they often find is...
Sep 28, 2026
Google's People Also Ask questions are begging to be answered
Searching roofing contractor plus a city name and checking the People Also Ask section reveals exactly what Google thinks isn't being answered well enough yet. Those questions...
Sep 27, 2026
How to Get More Home Service Leads with Local SEO | Jordan Fernandez - Hennhouse Podcast #14
In this episode, Tyler Henn and Jordan Fernandez discuss the evolving landscape of SEO, the importance of narrowing down target clientele, and the pivot to the home service...
Sep 26, 2026
A referral network that scores engagement automatically
A referral network built entirely around an automated scoring system is a genuinely clever idea worth stealing. People earn points for opening an email, interacting with it,...
Sep 25, 2026
Set one clear goal before sponsoring a local event
Before sponsoring or partnering on a local event, the first move is sitting down and asking what the actual goal is. More visibility, more donations raised, something else....
Sep 24, 2026
Google Search Console now tracks your social accounts
Google Search Console just quietly expanded past websites. You can now connect your YouTube channel, X account, TikTok, and Instagram directly to it, on top of the usual website...
Sep 23, 2026
Podcast networking dies if you don't follow up
Recording a podcast episode and never following up with the guest is dropping the ball. Every episode is really 20, 30, even 50 relationships with people who have their own...
What makes it useful
A marketing podcast built around work that has to pay off.
The best marketing podcasts do more than recap trends. This hub is focused on decisions owners actually make: how to get found, what to say, what to measure, and which systems keep leads from leaking.
Local SEO that gets found
Google Business Profile optimization, entity alignment, reviews, local service pages, and the signals that turn search visibility into real calls.
Websites that convert
Messaging, offers, landing pages, page speed, forms, call tracking, and the small decisions that make a website easier to trust.
Operator-level growth
Sales, delegation, follow-up, process, AI automation, and the unglamorous systems that make marketing worth the spend.
Who should listen
A marketing podcast for people who need the work to turn into revenue.
A lot of the best marketing podcasts are built for marketers talking to marketers. This one is built for the person who has to decide whether the website needs work, the offer is weak, the phone is not getting answered, or the Google profile is quietly holding the business back.
Local service businesses
Roofers, remodelers, attorneys, consultants, med spas, home service companies, and local operators who need more calls from people nearby.
Founders and solo operators
Owners who still touch sales, delivery, marketing, hiring, and customer follow-up, and need practical ways to decide what to fix next.
Marketers who want sharper thinking
People who know tactics are not enough and want stronger judgment around search intent, positioning, offers, measurement, and retention.
What you will learn
The topics that make a marketing podcast worth your time.
The reason people search for the best marketing podcasts is simple: they want signal. They do not want another vague conversation about posting more content. They want to understand what is actually moving customers toward a call, form fill, appointment, quote, or purchase.
Hennhouse episodes are organized around that standard. If an idea does not help a business get found, get trusted, get chosen, or get better at following up, it probably does not deserve much airtime.
01
How local SEO actually works when Google is deciding who to trust
02
Why a Google Business Profile can bring calls or quietly waste demand
03
What makes a homepage or landing page turn visitors into leads
04
How to build offers that feel specific instead of generic
05
Where AI can save time, and where it can create expensive mistakes
06
Which numbers tell the truth about marketing, sales, and follow-up
07
How reviews, referrals, and reputation compound over time
08
Why business systems matter after the lead comes in
How it compares
Not every digital marketing podcast is trying to solve the same problem.
Some shows are great for platform news. Some are built around big brand campaigns. The Hennhouse angle is narrower: what should a local or service business fix so marketing creates more booked work?
Area
Generic marketing podcasts
The Hennhouse Podcast
Search focus
General platform updates and broad advice
Local SEO, Google Business Profile signals, service pages, reviews, and entity alignment
Website focus
Design opinions and conversion tips in isolation
Messaging, page intent, calls to action, trust signals, speed, and quote or call flow
Growth focus
More content, more channels, more tactics
More of what works, clearer offers, better tracking, tighter follow-up, and fewer leaks
Who it helps
Marketers looking for trend commentary
Owners and operators trying to make marketing create booked work
Topic clusters
Episodes connect marketing strategy to the work Hennhouse does every day.
The page is not just an archive. It is a hub for the same ideas that show up in client work: search visibility, better websites, stronger offers, lead generation, reputation, and the operating discipline to keep growth from getting messy.
Local SEO and Google visibility
Episodes cover how Google understands a business, why consistent entity data matters, and how local companies can show up in search and Maps.
Atlanta SEO field notesWebsite strategy and conversion
A good website is not just a digital brochure. It should match search intent, answer the real objection, and make the next step obvious.
Website design and developmentSearch engine optimization
SEO episodes dig into keywords, content, technical issues, internal links, page structure, and the broader signals that create trust.
SEO servicesLead generation and sales follow-up
Marketing only counts when it creates real opportunities. The podcast connects traffic, forms, calls, offers, follow-up, and closing.
Lead generation servicesEpisode field notes
Go deeper than the recording.
Tyler turns each conversation into an original article with the ideas, practical lessons, and connections that stayed with him after the episode.
Episode 11 · Mike Montague
AI Should Amplify Your Marketing, Not Replace Your Thinking
Tyler Henn reflects on human-first AI marketing, content repurposing, reputation, local niches, and sustainable visibility after talking with Mike Montague of Avenue9.
Read Tyler's field notesEpisode 10 · David Wilson
SEO Is Becoming a Search-Everywhere Reputation System
Tyler Henn reflects on AI search, comparison content, local SEO, Google Business Profiles, and agentic discovery after talking with David Wilson of Zozimus.
Read Tyler's field notesEpisode 9 · Aric Whiteley
Scaling an Agency Means Getting Clear About People, Pricing, and Focus
Tyler Henn reflects on agency roles, delegation, pricing, client education, Microsoft Ads, and community after talking with Aric Whiteley of Lockhern Digital.
Read Tyler's field notesEpisode 8 · Louis Swart
Delegation Is About Protecting Your Best Work
Tyler Henn reflects on the 60 percent rule, energy, hourly value, SOPs, virtual assistants, and AI after talking with delegation coach Louis Swart.
Read Tyler's field notesEpisode 7 · Taylor Chastain
Referrals Are Earned: How Taylor Chastain Built a Brand People Remember
Tyler Henn reflects on referrals, brand, values, reviews, follow-up, and responsible junk removal after talking with Taylor Chastain of Up Up & Away.
Read Tyler's field notesEpisode 6 · Logan Lewis
Five Hundred Podcast Episodes Proved That Consistency Creates Opportunity
Tyler Henn reflects on podcast consistency, authentic content, scheduling, platform choice, and local visibility after talking with Logan Lewis of Hammerhead Creations.
Read Tyler's field notesEpisode 5 · Eddie Shimchek
Better Home-Service Marketing Starts With Knowing the Right Homeowner
Tyler Henn reflects on property data, direct mail, multichannel follow-up, attribution, and field content after talking with Eddie Shimchek of MyHomeStory Pro.
Read Tyler's field notesEpisode 4 · Jordan Armstrong
Build an Audience You Own Before You Chase Virality
Tyler Henn reflects on email, artist marketing, retargeting, storytelling, landing pages, and analytics after talking with Jordan Armstrong of Mira Lane Marketing.
Read Tyler's field notesEpisode 1 · Nathan Patterson
Business Growth Is Not More Tactics. It Is More of What Works.
Tyler Henn reflects on leadership, delegation, local SEO, offers, sales, and business systems after a conversation with Nathan Patterson.
Read Tyler's field notesFAQ
Questions about the podcast hub.
What is The Hennhouse Podcast about?
The Hennhouse Podcast is about practical marketing, local SEO, websites, sales, systems, AI, and business growth for owners who want cleaner execution instead of vague marketing advice.
Is this an SEO podcast or a broader digital marketing podcast?
It is both. SEO and Google Business Profile strategy are core topics, but the conversations also cover websites, offers, sales, hiring, AI, process, and the operations behind better marketing.
Who should watch these marketing podcast episodes?
The episodes are built for local business owners, service companies, marketers, founders, consultants, and operators who care about measurable growth instead of marketing theater.
What makes this different from most marketing podcasts?
The conversations stay close to real decisions: how to get found, what offer to make, how to turn traffic into calls, what to measure, and how to build systems that keep marketing from leaking.
Where can I watch or listen to The Hennhouse Podcast?
The podcast is available on YouTube, Apple Podcasts, Spotify, Amazon Music, iHeart, and Deezer. New videos also appear on this hub automatically after they go live.