Brand Guidelines Development in Marietta, GA
You spent good money on your brand identity. Brand guidelines make sure every person who touches your brand uses it the right way, every single time.
The Problem
Great Brands Fall Apart Without Rules
Here is a pattern we see all the time with local businesses around Marietta and Cobb County. A company invests in professional branding. They get great logo files, solid colors, and the right fonts. But nobody writes down how to use any of it.
The website uses one shade of blue and the signs use another. Every vendor picks their own version of the logo. Social media posts look nothing like print materials. New hires guess at fonts, colors, and logo placement.
Brand guidelines fix this. We document the real rules so your brand stays consistent everywhere it shows up.
Consistent visuals build the mental image that helps customers remember you
Make the decision once instead of debating every time someone creates a new piece
Essential infrastructure for businesses working with multiple vendors and team members
Why It Matters
Consistency Builds Trust and Revenue
Brand guidelines are not red tape. They solve real problems. Every time someone creates something for your business — an ad, a flyer, a social post, a slide deck — they make design decisions. Without guidelines, those decisions are all over the place.
When your materials look different from each other, people never build a clear picture of your brand. That mental image is what helps customers recognize and remember you. For growing Marietta businesses working with multiple vendors, agencies, and team members, guidelines become essential infrastructure.
What We Document
Everything Your Team Needs to Stay On-Brand
Logo Usage
Primary logo, variations, approved colors, minimum sizes, spacing requirements, and clear examples of what not to do.
Color Specifications
Primary and secondary colors with exact values for every format — Pantone for print, CMYK for offset, RGB for screens, hex for web.
Typography Guidance
Fonts for headlines, body text, and special uses. Size hierarchies, line spacing, and pairing rules with licensing details.
Photography & Imagery
What kind of imagery fits your brand, what should be avoided, and specific treatments that keep visual content cohesive.
Voice & Tone
How your brand talks. What words and phrases are on-brand so everyone writes in a consistent voice across every channel.
Application Examples
Mock-ups of business cards, social posts, presentations, and other materials showing the pieces in action.
Finding the Right Fit
Essential vs. Full Guidelines
Brand guidelines can be a handful of pages or over a hundred. The right size depends on your business, how many people create materials, and how many different places your brand shows up.
Guidelines that are too thin do not solve inconsistency problems. Guidelines that are too thick do not get used. We help you find the right level that gives enough direction without locking down every decision.
Essential Guidelines
Cover the basics: logo, colors, fonts, and core usage rules. Work great for smaller businesses where one or two people handle most creative work.
Full Guidelines
Cover signage, vehicle graphics, environmental design, digital applications, co-branding rules, and photography direction. Built for larger organizations with many stakeholders.
Our Process
How We Build Your Brand Guidelines
Audit Existing Assets
We look at what you have. What assets exist? What is missing? Where are the gaps? This shapes the scope of your guidelines.
Stakeholder Interviews
We talk to the people who use the brand day to day. What materials do they create? What questions come up? What decisions cause confusion?
Content Development
We document each brand element with the right amount of detail. Logo rules, color specs, typography guidance, and usage examples.
Design & Production
Your guidelines document or portal needs to be functional and easy to use. It also needs to look good — a document about your brand should be a great example of your brand.
Rollout & Training
The best guidelines fail if nobody knows about them. We help you launch them the right way and walk your team through how to use them.
Living Documents, Not Static PDFs
We can build web-based brand portals where team members look up guidelines, download approved assets, and find answers fast. As your brand grows, the guidelines grow too.
Various Format Options
A well-organized Google Drive, Notion document, or a dedicated brand portal. We recommend whatever fits how your team actually works.
Our Brand Guidelines Services Include
Guidelines Documentation
Clear, usable docs that cover every brand element and usage rule your team needs.
Asset Libraries
Organized, downloadable brand assets that people can actually find when they need them.
Visual Examples
Real-world mock-ups showing your guidelines applied to business cards, social posts, and more.
Team Training
We walk your team through the guidelines so they know exactly how to use them from day one.
Service Areas
Brand Guidelines Development Throughout Metro Atlanta
We build brand guidelines for businesses across the Atlanta metro area. Whether you are right here in Marietta or across Cobb County, we make sure your brand stays consistent everywhere it shows up.
Brand Guidelines Questions We Get Asked
Do we need a brand identity before getting guidelines?
Yes. Guidelines document how to use brand elements, so you need those elements to exist first. If you do not have an established brand identity yet, we can create that too. Or we can bundle guidelines into a full identity project.
How long does the process take?
Essential guidelines typically take 2 to 4 weeks. Full guidelines might take 6 to 10 weeks depending on scope and how quickly we can talk to your team. We will give you a realistic timeline based on your specific needs.
What format are guidelines delivered in?
We offer several options. PDF documents for easy sharing, web-based brand portals for larger teams, or platforms like Notion or Google Sites. We recommend whatever format fits how your team will actually use them day to day.
How do we get people to actually follow the guidelines?
Guidelines fail when they are hard to find or hard to use. We make them accessible, searchable, and practical. We also help with rollout, including training sessions, quick reference cards, and strategies to build the habit of checking guidelines first.
Can guidelines be updated later as our brand grows?
Absolutely. We build guidelines to evolve with your business. As you add new services, locations, or team members, we can update the guide to cover new use cases. Your brand will grow and the guidelines should grow with it.
Ready to Protect Your Brand's Consistency?
Give your team clear, usable guidelines that keep your brand looking professional everywhere it shows up. No more guessing.
We respond to all inquiries within 24 hours