henn.house

Entity SEO & Alignment in Marietta, GA

Search engine optimization is not about tricks or hacks. It is about making Google confident enough in your business to recommend you to searchers. We do that through a method called Entity Alignment.

The Problem

Google Does Not Trust Your Business Yet

When someone in Marietta searches for a service you offer, Google has to decide which businesses to recommend. It looks at hundreds of signals, your website, your Google Business Profile, your reviews, your directory listings, your content.

If those signals are weak, inconsistent, or incomplete, Google does not feel confident recommending you. It recommends a competitor instead. Not because they are better at what they do. Because their signals are clearer.

SEO is about making those signals strong and consistent so Google has no choice but to recommend you.

Before
Website with weak or missing signals
Google Business Profile barely optimized
Inconsistent information across directories
No content strategy for target keywords
Invisible in search results
After
Every page optimized with clear signals
Fully optimized Google Business Profile
Consistent entity data everywhere
Content strategy driving organic traffic
Showing up where it matters most
YOURBUSINESSGoogle ProfileWebsiteCitationsENTITY ALIGNMENT

Our Approach

Entity Alignment vs. Old-School SEO

Traditional SEO focuses on keywords and backlinks. And while those still matter, Google has evolved far beyond simple keyword matching. Google now thinks in entities, not just keywords.

An entity is Google's understanding of your business as a real thing. Your name, your services, your location, your reputation. Entity Alignment means making all of these data points tell the same clear, consistent story.

We helped a deck builder go from invisible to number one in Google Maps in just 3 weeks. Not through keyword stuffing or link schemes. Through perfect Entity Alignment.

The Three Pillars

What Our SEO Services Cover

SEO is not one thing. It is a combination of technical, on-page, and off-page factors that work together to build Google's confidence in your business.

On-Page SEO

  • Title tags and meta descriptions
  • Header structure and content hierarchy
  • Internal linking strategy
  • Schema markup and structured data
  • Content optimization for target keywords
  • Image optimization and alt text

Google Business Profile

  • Category and service optimization
  • Photo and video optimization
  • Regular posting and updates
  • Q&A management
  • Review generation and response
  • Attribute optimization

Technical SEO

  • Site speed optimization
  • Mobile-first performance
  • Crawl error resolution
  • XML sitemap management
  • Canonical tag implementation
  • Core Web Vitals improvement

The Flywheel

SEO Compounds Over Time

The best thing about SEO is that it compounds. Unlike paid ads where you stop getting results the day you stop paying, SEO builds on itself. Every piece of content, every link, every optimization adds to your foundation.

Month over month, your authority grows, your rankings improve, your traffic increases, and your cost per lead decreases. After 12 months of consistent SEO, many of our clients generate leads at a fraction of the cost of paid ads.

HIGHERRANKINGSKeywordResearchContentStrategyBacklinkBuildingTopicalAuthorityTHE SEO FLYWHEEL

Our Process

How We Approach Your SEO

1

Comprehensive Audit

We start by understanding exactly where you stand. Technical issues, content gaps, competitive positioning, and Entity Alignment status. This gives us a clear picture of what needs to happen.

2

Strategy Development

Based on the audit, we build a prioritized strategy. What to fix first, what content to create, which keywords to target, and how to align your entity data across the web.

3

Implementation

We execute the strategy methodically. Technical fixes, on-page optimization, content creation, Google Business Profile optimization, and citation building. Everything in the right order.

4

Measurement and Refinement

Monthly reporting on rankings, traffic, leads, and revenue. We analyze what is working, what is not, and continuously refine the approach based on real data.

Common SEO Mistakes We Fix

  • Duplicate title tags and meta descriptions
  • Missing or incorrect schema markup
  • Slow page speed killing mobile rankings
  • Thin content that does not satisfy search intent
  • Broken internal links and crawl errors
  • Keyword cannibalization across pages

Transparent Reporting

We send monthly reports that show real metrics. Rankings, traffic, leads, and how they connect to revenue. No vanity metrics. No jargon. Just clear data showing whether SEO is working and what we are doing next.

Service Area

Based in Marietta. Ranking Businesses Across Metro Atlanta.

We are a Marietta-based agency that specializes in helping local businesses rank higher in search results. We understand the Cobb County market because we live and work here.

For local SEO specifically, our knowledge of the area, the neighborhoods, and the competitive landscape gives our clients a real advantage over agencies operating remotely.

Marietta
Kennesaw
Smyrna
Atlanta
Roswell
Alpharetta
Sandy Springs
Acworth
East Cobb
West Cobb
Vinings
Woodstock

FAQ

Questions About SEO

How long does SEO take to show results?

Most businesses see meaningful improvement in 60 to 90 days. Some see faster results, especially with Entity Alignment. We helped a deck builder reach number one in Google Maps in just 3 weeks. But typically, SEO is a compounding investment that builds over months.

What is the difference between SEO and paid ads?

Paid ads give you instant visibility but stop working the moment you stop paying. SEO takes longer to build but creates lasting results. The best strategy usually includes both, but we always recommend building organic visibility as your foundation.

Do you guarantee first page rankings?

No. Anyone who guarantees rankings is either lying or using tactics that will get your site penalized. What we guarantee is a transparent, proven process, honest reporting, and consistent improvement. Our track record speaks for itself.

What makes your SEO approach different?

Entity Alignment. While most agencies are still focused on keywords and backlinks, we focus on making Google understand your business as an entity. Who you are, what you do, where you do it. When Google clearly understands these connections, rankings follow naturally.

Ready to Stop Being Invisible?

Your competitors are already investing in SEO. Every day you wait is another day they pull further ahead. Let us build the organic visibility your business deserves.

We respond within 24 hours

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