Brand Identity Design in Marietta, GA
A logo is one piece of the puzzle. Brand identity is the full visual system that makes your business feel familiar, trustworthy, and worth paying attention to. We build those systems for local businesses across Metro Atlanta.
The Problem
Visual Inconsistency Costs You Trust
Most local businesses skip brand identity design. They get a logo from someone online, pick whatever colors feel right, and call it done. Then they wonder why nobody remembers them. Why their truck wrap looks different from their website, which looks different from their business card.
That disconnect is not a small problem. Every time a customer sees your business and it looks slightly different, you lose a little trust. People read visual inconsistency as unprofessional, even if they cannot put their finger on why.
Brand identity gives your business a visual system where everything works together — your sign, your website, your invoices, your social media. That consistency builds the kind of trust that turns browsers into buyers.
Same look on your truck, your website, your card, and your storefront — people spot you from across a parking lot
A visual identity that is clearly different from your competitors, not another generic industry template
Consistency creates the perception of professionalism, and that perception drives revenue
What It Really Means
More Than a Logo
Think of brand identity like a person's style. It is not just one outfit. It is how they show up every day — the colors they wear, the way they carry themselves, the vibe they give off. When you know someone well enough, you can spot them from across a parking lot.
That is what good brand identity does for a business. Your logo, your color palette, your fonts, the style of photos you use, your graphic elements — all of these pieces work together to say "this is who we are" without you having to explain it.
Foundation
Logo Design That Works Everywhere
The logo is usually where brand identity starts. It is the most concentrated version of your brand — a single mark that needs to work on a billboard and a phone screen, in color and black and white, printed on a hat and displayed on a website.
We build logo systems, not just single logos. That means a primary mark, a secondary mark, a social media icon, a favicon, and variations for light and dark backgrounds. A full system gives you flexibility without losing consistency.
For local businesses, we think about where your logo will actually live. On a van driving down Roswell Road. On a yard sign in East Cobb. On a sponsorship banner at a Kennesaw event. Real-world context changes what works.
UX-Driven Approach
Logo design is not just art. It is a user experience problem. The logo has to communicate quickly, work in different contexts, and feel right to the people seeing it. That takes research and testing, not just talent with a pen tool.
Complete Logo System
Primary mark, secondary mark, social media icon, favicon, and variations for light and dark backgrounds. Every file format you will ever need.
Visual System
Color, Typography, and Visual Language
Color Palette
Primary and secondary colors chosen based on your positioning and audience. Exact specs for print (CMYK), screen (RGB), web (hex), and accessibility tested for contrast.
Typography System
Hand-picked headline and body fonts with sizing hierarchy, weight rules, and licensing sorted out. Every piece of content looks clean and professional.
Photography Style
What kind of imagery fits your brand, what should be avoided, and specific treatments that keep visual content cohesive across channels.
Graphic Elements
Patterns, textures, icons, and graphic devices that add visual richness and give your brand more tools to express itself beyond the logo.
Brand Voice
How your brand talks. What words and phrases are on-brand so everyone writes in a consistent voice across every channel and touchpoint.
Application Rules
How all these pieces work together on business cards, signage, social media, and your website. Real examples, not just abstract rules.
Our Process
How We Build Your Brand Identity
Discovery
We sit down and talk about your business, your customers, your competitors, and what you are trying to accomplish. This is not a quick form — it is a real conversation that shapes every design decision that follows.
Research
We study your industry and look at what your competitors are doing visually. Where is everyone going the same direction? Where is there room to stand apart? This gives us a map of opportunities.
Concept Development
We explore several different visual directions. These are not small tweaks on one idea. They are genuinely different approaches to expressing your brand, each with a strategy behind it.
Refinement
You give us feedback, and we take the strongest direction and build it out. We refine the logo, lock in the color palette, select the typography, and make sure everything works as a system.
Delivery
You get every file you need. Logo files in every format, color specs for print and digital, typography guidelines, and a brand guide that explains how to use everything.
UX Degree Meets Brand Design
We approach brand identity the same way we approach any design problem: start with the user, test assumptions, and make decisions based on how real people respond. Not just what looks cool in a portfolio.
Dozens of Concepts, One Perfect Direction
The best logos feel simple and obvious once you see them. But getting to that simplicity takes a lot of exploration. We typically work through dozens of concepts before landing on the few that could become your final mark.
What You Get With Brand Identity Design
Logo System
Primary logo, secondary marks, social icons, and variations for every background and size. Every file format you will ever need.
Color Palette
Strategic color choices with specs for print, screen, and web so nothing gets lost in translation between mediums.
Typography System
Hand-picked typefaces with usage guidelines, sizing hierarchy, and commercial licensing sorted out for you.
Brand Guidelines
A clear document so anyone working on your brand — employees, vendors, freelancers — can get it right the first time.
Service Areas
Brand Identity Design Throughout Metro Atlanta
We build brand identities for local businesses across the Atlanta metro area. Whether you are right here in Marietta or across Cobb County, we create visual systems that make your business unforgettable.
Brand Identity Design Questions We Get Asked
How much does brand identity design cost?
Every project is different, and the scope changes the price. A logo-only project costs less than a full brand identity system with guidelines. Reach out and tell us what you need, and we will give you an honest number.
How long does brand identity development take?
Most brand identity projects take 6 to 10 weeks from the first conversation to final delivery. We do not rush the early stages because that is where the real thinking happens. The research and discovery work is what makes the design right.
Do we own the final designs?
Yes. Once the project is paid in full, you own all the delivered brand identity files. Use them however you want, forever. We just keep the right to show the work in our portfolio.
What if we do not like the initial concepts?
Our process includes multiple rounds of revisions. If the first round of directions does not hit the mark, we keep exploring. The discovery phase usually gets us close, but some brands take more iteration to land. That is normal and expected.
Can you just design a logo?
Yes, we do logo-only projects. That said, we usually recommend at least basic color and typography guidelines alongside the logo. Otherwise, you end up with a nice logo that gets used inconsistently. Even simple guidelines go a long way.
Ready to Build a Brand That Stands Out?
Your brand is how customers recognize and remember you. Let us build a visual identity that earns trust and sticks in people's heads.
We respond to all inquiries within 24 hours