henn.house

Landing Page Design in Marietta, GA

You are paying for every click. Every visitor who bounces without filling out your form is money gone. We build landing pages that do one thing really well: get people to take action.

The Problem

Your Homepage Is Killing Your Ad Spend

Here is the thing most businesses in Marietta get wrong about paid ads. They spend good money on Google Ads or Facebook campaigns, send all that traffic to their homepage, and wonder why nobody fills out a form.

The homepage has a dozen links, three menus, and a blog sidebar. A visitor clicks your ad about roof repair and lands on a page that also talks about siding, gutters, and your company picnic. They leave.

The problem is not your ads. It is where you send the traffic.

Before
Visitors land on a generic homepage and bounce
No clear direction on what to do next
Too many links pulling attention away
Contact form buried in the footer
Same ad spend, fewer leads
After
One page, one goal, zero distractions
Clear headline matching the ad they clicked
Phone number and form front and center
Social proof from real customers
Same ad spend, way more leads

How It Works

The Anatomy of a High-Converting Landing Page

Every effective landing page follows a proven structure. It is not magic. It is psychology and testing. Here is what goes into every page we build.

1

The Headline

You have about 3 seconds to grab attention. "Professional Roofing Services" is weak. "Stop Worrying About Your Roof - Get a Free Inspection Today" is stronger because it talks about the visitor, not you.

2

Benefits, Not Features

People do not care that you use premium materials. They care that their roof will last 25 years without problems. We write copy around what they get, not what you do.

3

Social Proof

Testimonials, reviews, trust badges. In Marietta, local testimonials from neighborhoods people recognize carry real weight. We help you gather and display them.

4

The Call to Action

"Submit" is boring. "Get Your Free Quote in 24 Hours" is better. We write CTAs that tell visitors what they get, not what they have to do.

5

Short Forms

Every extra field reduces conversions. Name, email, phone, and one qualifying question is usually all you need. We keep it simple.

Better Pages Lower Your Ad Costs

Google factors landing page quality into your ad costs. A better landing page means higher Quality Scores, which means lower cost per click. You can literally pay less per click by having a better page. That is not a theory. That is how Google Ads works.

Key Difference

Your website homepage tries to serve everyone. A landing page has one job: get visitors to take one specific action. We strip out the navigation menu, sidebars, and footer links that pull people away. Everything on the page exists to support that one goal.

Speed Is Everything

A one-second delay in load time can cut conversions by 7 percent. We optimize every image, every script, every line of code to get pages loading fast on mobile connections. No bloated templates. Just clean, fast pages.

Mobile First

Over 60% of Traffic Comes From Phones

For local searches in Marietta and Cobb County, that number is even higher. If your landing page does not work great on a phone, you are losing people before they even read it.

We design mobile-first. That means the phone experience is the primary experience, not an afterthought. Tappable phone numbers, forms easy to fill with thumbs, and pages tested on actual devices.

Tappable phone numbers for instant calling
Forms easy to fill out with thumbs
No pinching or zooming required
Tested on actual iPhones and Androids
Lightning fast load times
Touch-friendly buttons and interactions
Headlines

We test different headlines to see which grabs attention faster

CTAs

Button colors, copy, and placement all get tested against each other

Social Proof

We test where testimonials go on the page for maximum impact

Continuous Improvement

A/B Testing Makes Good Pages Great

The first version of a landing page is never the best version. That is why we build A/B testing into our process. We create different versions of key pieces and let real visitors show us which one performs better. No guessing. Just data.

Over time, small improvements stack on top of each other. A headline change here, a better button there. After a few months of testing, you end up with a page that performs way better than what you started with. More leads from the same ad spend.

Industry Expertise

Landing Pages for Different Industries

What works for a law firm will not work for a roofing company. A restaurant landing page looks nothing like one for a dental office. We build pages around how your specific customers think and what they need to see before they pick up the phone.

Home Services

Trust, fast response times, and local presence. Emergency services need one-click calling. Contractors need photo galleries and clear next steps.

Professional Services

Lawyers, accountants, and consultants need to build credibility fast. Credentials, results, and clean design matter more than flashy graphics.

Retail and E-commerce

Focus on products, offers, and urgency. Limited time deals, product photos, and simple checkout processes get people to buy.

Service Area

Based in Marietta. Building Pages Across Metro Atlanta.

We are a Marietta-based agency that understands local markets. When we build a landing page for your business, we know the neighborhoods, the competition, and what local customers respond to.

We also work with businesses outside of metro Atlanta. Landing page principles work everywhere. But our local knowledge gives Cobb County businesses an edge.

Marietta
Kennesaw
Smyrna
Atlanta
Roswell
Alpharetta
Sandy Springs
Acworth
East Cobb
West Cobb
Vinings
Woodstock

FAQ

Questions About Landing Pages

How long does it take to build a landing page?

Most landing pages are designed, built, and ready to launch within 2 to 3 weeks. If you have an urgent campaign, we can sometimes move faster. We will talk through your timeline on our first call.

Do we need multiple landing pages for different services?

If you are advertising multiple services, yes. Each service should have its own landing page with messaging that matches what the person searched for. Sending roof repair clicks to a generic homepage does not work. We often build landing page systems with multiple variations.

What conversion rate should we expect?

It depends on your industry, your offer, and the quality of traffic you are sending. Industry averages range from 2 to 10 percent. We aim to beat whatever you are getting now by building pages focused on one goal with zero distractions. We set honest expectations based on your situation.

Can you help with the ads too?

Yes. Landing pages and ads work together as a system. We can manage your Google Ads or Facebook Ads campaigns alongside the landing pages so everything lines up from the ad to the form.

What if we already have a website?

That is totally fine. Landing pages live alongside your website. They are separate, focused pages built just for your ad campaigns. Your main site stays exactly how it is.

Ready to Stop Wasting Ad Spend?

Every visitor who leaves without converting is money wasted. Let us build landing pages that turn your ad clicks into actual leads.

We respond within 24 hours

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