UI/UX Design in Marietta, GA
Most agencies that sell UI/UX design learned it from YouTube videos. Our founder has a formal UX degree plus years of real-world experience building products people actually use. We bring that academic foundation and practical know-how to every project for Marietta and Cobb County businesses.
The Problem
Pretty Websites That Do Not Convert
Here is the truth about most "UI/UX designers" at agencies. They are really graphic designers who learned a few UX buzzwords. They can make things look pretty, but they do not know the science behind why users behave the way they do.
We have seen businesses in Marietta and across Cobb County waste thousands on pretty websites that do not convert. The design looks great in a portfolio, but real users can not find the contact form or figure out what the company actually does.
Good UI/UX design fixes that gap between looking good and working well. It starts with understanding how people actually think and behave.
We dig into your analytics, study how visitors move through your current site, and look at what your competitors are doing well or poorly
We watch real people try to use your product. Where do they get stuck? What confuses them? This is where a real UX education shows up
We make design decisions based on evidence, not opinions. The data almost always reveals surprises about what users actually want
Our Approach
We Start With Research, Not Guesswork
Most agencies skip the research step. They jump straight into designing based on what they think looks cool. We do not work that way. Our UX training starts with understanding the people who will actually use the product. What are their goals? Where do they get stuck? What do they expect to see?
This research almost always reveals surprises. Business owners assume they know what their customers want, but the data tells a different story. Features you thought were important get ignored. Pages you did not think about turn out to be the most visited.
For businesses serving the Marietta and Kennesaw area, we also look at local context. How do people in Cobb County search? What devices do they use most? Understanding your specific audience means we design for them, not some generic user persona from a textbook.
What We Do
UI/UX Design That Covers Every Detail
Information Architecture
We map out how your content should be organized based on what your users actually need. Card sorting, tree testing, and task analysis ensure your structure makes sense to real people.
Wireframing
Simple layouts that show where things go on each page. No colors, no images. Just structure. This lets us test the logic of the design before we invest time in making it look polished.
Visual Design
Your brand colors, fonts, and personality come through in every visual choice. Color draws attention to your call to action. Spacing creates hierarchy. Typography affects whether people read your content.
Responsive Design
Most people in Marietta are going to find your business on their phone first. We design for phones first, then scale up to tablets and desktops so nothing falls apart.
Accessibility
Designing for people with disabilities is the right thing to do. It also happens to be good for SEO, good for usability, and in many cases legally required. We bake it in from day one.
Interaction Design
We build design systems, not just individual pages. Your buttons, forms, cards, and navigation elements all work together as a system. This keeps things consistent and makes future updates easier.
UX Research
Why UI/UX Matters for Local Businesses
Think of your website like a physical store. UX is the floor plan. Can customers find what they came for? UI is the interior design. Does the space feel welcoming? A gorgeous store with a confusing layout loses customers. So does a well-organized store that looks run down.
For local businesses, the stakes are even higher. When someone in Roswell or Sandy Springs searches for a service, they are comparing you to competitors in seconds. If your website is hard to navigate on a phone, slow to load, or confusing to read, they move on. They do not give you a second chance.
The businesses that win online are not always the biggest or the cheapest. They are the ones that make it easy for customers to understand what they do, trust them, and take the next step. That is exactly what good UI/UX design does. It removes friction between a visitor and a conversion.
The Quick Difference Between UI and UX
UX (User Experience): How a product works. Can a user find what they need? Does the flow make sense?
UI (User Interface): How a product looks. Are the buttons clear? Is the text easy to read?
Why Both Matter: A pretty site that confuses people will not get you leads. A smart layout that looks outdated will not build trust. We handle both sides because that is what a real UX education teaches you to do.
Research Methods We Use
Our Process
Our Design Process Step by Step
We do not jump straight to pixel-perfect designs. That is how agencies waste your money on something that looks great but does not work. We start rough and get more detailed as we go.
Wireframes
Simple layouts that show where things go on each page. No colors, no images. Just structure. This lets us test the logic of the design before we invest time in making it look polished.
Interactive Prototypes
We connect the wireframes into something you can actually click through. You get to feel what the final product will be like before a single line of code is written.
Usability Testing
We watch real people try to use the prototype. Where do they get stuck? What confuses them? What do they try to click that is not clickable? This is where a real UX education really shows up.
Refinement and Visual Design
We take everything we learned and build the final design. By this point we know it works because we already tested it. No guessing.
Developer Handoff
Everything we deliver is ready for development. Detailed specs, organized assets, and clear documentation so developers know exactly how to build what we designed.
Why Our UX Approach Is Different
Visual Design That Matches Your Brand
Once the UX is solid and tested, we make it look amazing. Every visual choice supports the user experience. Color draws attention to your call to action. Spacing creates a visual hierarchy that guides the eye. Typography affects whether people actually read your content.
Tested Methods
There are tested methods for figuring out if your site structure makes sense to real people. Card sorting, tree testing, task analysis. These are not things you learn from a weekend workshop. They are part of a real UX education, and we bring all of them to your project.
What You Get
What We Deliver on Every UI/UX Project
Real User Research
We study how your actual visitors behave, not how we think they should behave. Analytics review, competitive analysis, and user journey mapping.
Logical Information Architecture
Your content organized so visitors find what they need without getting lost. Tested with real methods like card sorting and tree testing.
Tested Wireframes and Prototypes
We test before we build so you do not waste money on designs that do not work. Interactive prototypes you can click through before development starts.
Beautiful Visual Design
Interfaces that look great and are grounded in real UX principles, not just trends. Complete design systems with specs ready for development.
Service Area
UI/UX Design Throughout Metro Atlanta
We work with businesses all across the Atlanta metro area. Whether you are in East Cobb or downtown, we bring the same research-backed design process to your project.
Accessibility is not an afterthought for us. We build in proper color contrast, keyboard navigation, and screen reader support from the start. You should not have to pay extra for your website to be usable by everyone.
FAQ
UI/UX Design Questions We Get Asked
What makes your UI/UX approach different from other agencies?
Our founder has a formal UX degree. That means we use actual research methods, usability testing, and design principles grounded in how people think and behave. Most agencies wing it with pretty visuals. We test before we build.
How long does a UI/UX project take?
It depends on what you need. A UX audit of your current site might take a couple of weeks. A full redesign with research, wireframing, testing, and visual design could take a few months. We will give you a straight answer based on your situation.
Do you handle the development too?
Yes, we can build what we design. We also work with your existing developer or team if you prefer. Either way, we deliver everything needed for a clean handoff: detailed specs, organized assets, and clear documentation.
What is the difference between UI/UX and regular web design?
Web design is focused on building websites. UI/UX design applies to any digital product, including apps, software, portals, and dashboards. The UX process involves research, testing, and iteration. It is more structured than typical web design. We bring that process to every project.
Can you improve our existing site instead of starting over?
Yes, and honestly that is often the smarter move. A UX audit can pinpoint exactly where users are dropping off or getting confused. Sometimes small changes to layout, copy placement, or navigation make a big difference. We will tell you honestly whether you need a tweak or a rebuild.
Ready to Fix Your User Experience?
You do not need a prettier website. You need one that actually works for the people visiting it. Let us talk about what a real UX process can do for your business.
We respond to all inquiries within 24 hours