Icon Design in Marietta, GA
Good icon design does the talking so your text doesn't have to. We build custom icon sets for Marietta and metro Atlanta businesses that look clean, stay consistent, and actually match your brand.
The Problem
Mixing Icon Libraries Looks Like a Patchwork Quilt
Here is what we see all the time. A business grabs icons from Font Awesome for their nav bar. Then they pull some Material Design icons for their feature cards. Maybe a few random SVGs from Flaticon for their service page. Each icon looks fine on its own. But side by side? It looks like a patchwork quilt.
Different stroke weights. Different corner styles. Different sizing rules. Your visitors might not be able to name what feels off, but they notice something is off.
That is why a single, custom icon system changes everything. One icon family equals one clean, professional look.
Every icon shares the same weight, spacing, and personality across your entire brand
Custom icons show exactly what users can do instead of forcing a generic symbol to fit
Icons designed to look crisp from 16px favicons all the way up to poster-size prints
Why It Matters
Custom Icons Beat Stock Every Time
Most people won't say "wow, love those icons." But they will say "this site feels professional." That gut feeling comes from visual consistency. When every icon shares the same weight, the same spacing, and the same personality, the whole experience just feels right.
Stock icons are easy. Free icon libraries have thousands of options. But stock icons were not designed for your brand. Mixing different libraries creates visual noise. And sometimes the icon you need just does not exist in any free collection.
For Marietta businesses building apps, digital products, or polished marketing materials, custom icons are worth every penny. They turn "looks okay" into "looks like we know what we're doing."
What We Create
Types of Icon Projects
Interface Icons
These guide users through your digital product. They label buttons, represent features, show actions, and help people find their way. They have to read instantly at small sizes.
Marketing Icons
Used on websites, in slide decks, or on printed materials. They show services, benefits, or process steps. Since they are usually shown larger, they can carry more detail.
App Icons
The little graphic that shows up on home screens and in app stores. It needs to be unique, readable at tiny sizes, and tell people what your app does in one glance.
Favicons
The small icon in your browser tab and bookmarks bar. It has to work at 16x16 and 32x32 pixels while still looking like your brand. Harder than it sounds.
Icon Systems
Full sets that cover everything at once: navigation icons, feature icons, status indicators, social media icons. All designed together so they look like they belong together.
Icon Fonts
Your icons bundled into a custom font file. Some projects still use this approach for easy integration. We can deliver icon fonts alongside SVGs depending on what your project needs.
Technical Details
The Technical Side of Icon Design
Icons have to work at lots of sizes. The same icon might be a 16-pixel button in your app and a 64-pixel graphic on your homepage. We design icons that hold up across that full range. For really extreme size differences, we sometimes make separate versions.
Color flexibility is a big deal too. Your icons should look great in full brand colors, in a single color for one-color printing, as white on a dark background, and anywhere else they might show up. We think about all of that from the start.
We also think about accessibility. Icons need to be readable without relying on color alone, which matters for colorblind users. And when icons carry meaning, they need proper labels for screen readers.
SVG: The Web Standard
SVG is the standard format for icons on the web today. Vectors stay crisp at any size and you can change their color with CSS. We deliver production-ready SVGs optimized for performance.
PNG for Compatibility
We also give you PNG versions at common sizes for places where vectors will not work. Standard sizes include 16px, 32px, 64px, and 128px.
Grid-Based Design
We design every icon on a grid. Same optical sizing. Same stroke weights. Same proportions. That grid is the reason all your icons look like they belong in the same family.
Our Process
How We Design Icons
We start by figuring out what you actually need. How many icons? Where do they show up? What sizes? What style fits your brand? We make a full list before we draw a single thing.
Discovery and Audit
We figure out what you actually need. How many icons? Where do they show up? What sizes? What style fits your brand? We make a full list before we draw a single thing.
Style Exploration
We explore a few style directions. Maybe outlined icons. Maybe filled. Maybe geometric or maybe more organic. You see real options and pick the direction that feels right for your business.
Grid and System Design
We design every icon on a grid. Same optical sizing. Same stroke weights. Same proportions. That grid is the reason all your icons look like they belong in the same family.
Refinement Rounds
We show you work along the way and refine based on your feedback. Icon design always involves tradeoffs between detail and readability at small sizes. Working together is how we find the sweet spot.
Production and Delivery
You get production-ready files in every format you need. SVG for the web. PNG at standard sizes. Icon font files if your project calls for it. And we document the whole system for future consistency.
What You Get in Every Icon Set
Built for Growth
Your icon needs will grow. New features need new icons. New marketing pages bring new concepts. Your product expands and your icon library has to keep up.
That is why we build icon systems with growth in mind from day one. We document the style rules, the grid, the stroke weights, the corner radius, all of it. New icons can be added later and still look like part of the original set.
Consistent System
Whether we design new additions or your own team does, the system keeps things consistent. No more mixing in random stock icons that look out of place. The whole set stays tight.
Deliverables
What We Deliver
Icon Systems
Full sets with one consistent visual language across every icon in your product or brand.
App Icons
Standout icons built for iOS and Android app stores that are unique and readable at tiny sizes.
Interface Icons
Clear, functional icons for buttons, menus, and UI elements that read instantly at small sizes.
Marketing Icons
Detailed icons for websites, slide decks, and printed materials that carry your brand personality.
Service Area
Icon Design for Businesses Across Metro Atlanta
We work with businesses throughout Cobb County and the greater Atlanta area. Whether you need a full icon system for a digital product or a single app icon, we bring the same care and consistency to every project.
We also work with businesses outside of metro Atlanta. Great icon design works everywhere. But our sweet spot is local businesses that want their digital presence to look as polished as the big players.
FAQ
Icon Design Questions We Get Asked
How long does icon design take?
A small icon set of 10 to 20 icons usually takes about 2 to 3 weeks. Larger systems take longer. A single app icon or favicon can be finished in about a week. We will give you a timeline based on your project after we talk through what you need.
What file formats do you deliver?
Every project includes SVG files for the web and PNG files at common sizes like 16px, 32px, 64px, and 128px. If you need icon fonts, PDF, or other formats for a specific use case, we can do that too.
Can you match our existing brand style?
Yes. If you already have brand guidelines or a visual identity, we design icons that fit right in. If you do not have an icon style nailed down yet, we can help you figure that out as part of the project.
Do we own the icons outright?
Yes. The custom icons we design for you are 100% yours. Full ownership, no licensing strings attached. Use them however you want, change them, keep using them forever.
What if we need more icons later?
That happens a lot. We document the full style system, so adding new icons later is simple. Whether we design them or your team does, the new ones will match the originals. No patchwork.
Ready for Icons That Actually Match Your Brand?
Ditch the mismatched stock icons. Let's build a set that looks like it was made for you. Because it will be.
We respond within 24 hours