Typography Services in Marietta, GA
Most folks never think about fonts. But the wrong ones make your website feel cheap, your content hard to read, and your business harder to trust. We fix that for businesses across Cobb County and metro Atlanta.
The Problem
Something Feels Off and Nobody Can Say Why
Here is something we see all the time with local businesses around Marietta. A website looks fine at first glance. The colors work. The layout is clean. But something feels off, and nobody can put their finger on it. Nine times out of ten, the problem is typography.
The font is hard to read in long paragraphs. The line spacing is too tight. Text stretches edge to edge on wide screens. These are the kinds of issues that hurt readability and user comfort, and they drive visitors away without anyone realizing why.
A single font swap, a spacing tweak, and a line length fix can make a site go from "something feels off" to "this looks right."
We pick typefaces that match your brand, pair well together, and stay readable on screens and in print. This is not about what looks trendy. It is about what works for your audience.
Headlines, subheads, body text, captions, and buttons all need a clear pecking order. We build systems so readers always know what is most important on the page.
Nobody walks away from a website and says the typography was bad. They just think the business seemed unprofessional. That is what bad typography does. It is invisible, but the damage is real.
Why It Matters
Typography Matters More Than You Think
Most of your website is text. Think about it. Nearly everything on your site is words. The way those words look shapes how people feel about your business before they read a single sentence.
If your text is hard to read, people leave. Simple as that. Better readability means more time on your site, which means more calls, more form fills, more business.
Fonts say things about your brand. A law firm using a playful handwritten font sends the wrong message. A kids party business using a corporate serif feels cold. Font choices carry weight whether you plan for it or not. Consistency signals professionalism. Random font sizes, mismatched typefaces, and inconsistent spacing make your business look disorganized.
What We Cover
What Typography Services Include
Font Selection
We pick typefaces that match your brand, pair well together, and stay readable on screens and in print. This is not about what looks trendy. It is about what works for your audience and your goals.
Type Systems
Headlines, subheads, body text, captions, and buttons all need a clear pecking order. We build systems so readers always know what is most important on the page.
Spacing and Rhythm
Line height, letter spacing, and paragraph gaps change how comfortable text feels to read. Get these wrong and visitors bounce. Get them right and people stick around longer.
Responsive Typography
What looks great on a desktop monitor can fall apart on a phone. We adjust sizes, spacing, and sometimes even font choices so your text reads well on every screen size.
Digital vs. Print
A font that looks great on your website might print poorly on your business cards. And a font perfect for brochures might render badly on a phone screen. We think about both environments when we build typography systems.
Practical Applications
From website typography and brand type systems to document templates, marketing materials, email templates, and presentation design. We make sure your type works everywhere your business shows up.
Important Detail
A Note on Font Licensing
Fonts have licenses, just like software. Using a font without the right license can get a business in legal trouble. Web fonts, desktop fonts, and app fonts often have separate licenses. We help you sort through all of that so you do not accidentally break the rules.
We always factor licensing costs into our recommendations. No surprises down the road.
What We Handle
We walk you through what licenses you need and recommend fonts that fit your design goals and your budget. Sometimes a free font from Google Fonts is the perfect pick. Other times a paid font is worth it for the quality and character it brings.
No Surprises
We always factor licensing costs into our recommendations so you know exactly what you are getting into before making any decisions. Free or paid, we find the right fit.
Our Process
How We Build Your Type System
We approach typography from a readability and user research angle, not just an "it looks cool" angle. Every decision is grounded in how real people actually read and interact with your content.
Audit Your Current Typography
We review your existing fonts, spacing, sizing, and hierarchy across every touchpoint. We identify what is hurting readability and where visitors are likely dropping off.
Research and Font Selection
Based on your brand, audience, and where your content lives, we select typefaces that pair well together, load fast, and stay readable on screens and in print.
Build the Type System
We create a full hierarchy covering headlines, subheads, body text, captions, buttons, and every other text element. Each level has clear sizing, spacing, and weight rules.
Test Across Devices
We check everything on phones, tablets, and desktops. Different browsers render fonts differently, so we make sure your type looks right everywhere.
Document and Hand Off
We create simple guides so your team or future designer can keep things consistent without guessing. Clear rules, practical examples, no confusion.
Web Typography Challenges
Print Typography Challenges
Paper Matters: Paper type and print method change how fonts look on the final piece.
Fixed Layout: Fixed page size means every detail is locked in with no flexibility.
Viewing Distance: A flyer read at arm's length needs different type than a billboard seen from the road.
Color Shifts: Colors shift depending on the printing process, which affects how type reads.
Cross-Media Consistency
A font that looks great on your website might print poorly on your business cards. And a font perfect for brochures might render badly on a phone screen. We think about both environments when we build typography systems so your brand looks right everywhere, online and off.
What You Get
Our Typography Deliverables
Font Selection Guide
Typefaces that fit your brand and stay readable everywhere your business shows up, with pairing recommendations and usage rules.
Type System Documentation
Clear hierarchies covering every text element so readers always know what to look at first. Sizes, weights, and spacing all defined.
Responsive Type Specs
Text that looks right on a phone, a tablet, and a 27-inch monitor. Every breakpoint accounted for with specific sizing rules.
Implementation Guide
Simple guides so your team or future designer can keep things consistent. Practical examples, clear rules, no confusion.
Service Area
Typography Services Throughout Metro Atlanta
We work with businesses across Cobb County and the greater Atlanta area. Whether you are in downtown Marietta or out in Acworth, we can help your brand look polished and professional.
We also work with businesses outside of metro Atlanta. Great typography works everywhere. But our sweet spot is local businesses that want their brand to look as good as it deserves.
FAQ
Typography Questions We Get Asked
Can you fix typography on our existing site?
Yes. Typography fixes usually do not require a full redesign. We can look at what you have now, point out what is hurting readability, and make the changes without messing up the rest of your site.
Why does typography even matter for a small business?
Because your website is often the first impression someone has of your business. If text is hard to read or fonts look cheap, people leave. Good typography keeps visitors reading and builds trust before you ever get on the phone with them.
Should we use custom fonts or system fonts?
It depends on your goals. System fonts load faster and look consistent across devices. Custom fonts give you more personality and brand control. We usually recommend a mix. Custom fonts where they have the most impact, system fonts where speed matters more.
How do we keep typography consistent after you set it up?
We create simple documentation that covers font sizes, spacing, and when to use what. That way anyone on your team or any future designer can follow the same rules without guessing.
Do you work with existing brand guidelines?
Of course. If you already have brand standards, we work inside them. If your current guidelines do not cover typography well enough, we can add typography rules that fit right in with what you already have.
Ready for Typography That Works?
Stop losing people to fonts that feel wrong. Let us set up type that makes your content easy to read and your business easy to trust.
We respond to all inquiries within 24 hours