Atlanta is not Marietta. It is not Roswell. Atlanta is a top-10 US metro with thousands of service businesses competing for the same searches, and the Map Pack only has three spots.
If your Atlanta competitor with the worse website outranks you, the answer is usually the same: Google does not trust who you are. Your website says one thing, your Google Business Profile says something slightly different, and your directory listings say something else entirely.
Atlanta SEO is not about tricks. It is about making it ridiculously clear to Google exactly who you are, what you do, and which Atlanta neighborhoods you serve.
A real Atlanta example from the podcast
Tyler met a Russian-speaking Atlanta real estate agent trying to rank for the enormous phrase "Metro Atlanta realtor." The better opportunity was the agent's real differentiator: language, audience, and a search made by someone ready to choose an agent. Specific intent beats vanity search volume when the goal is a qualified lead.