SEO guide
Why Isn't My Website Showing Up on Google?
A practical guide to crawling, indexing, noindex directives, canonicals, redirects, 404s, and the Search Console clues behind a missing page.
Ideas from the work
The Hennhouse Blog
Practical field notes on search, marketing, websites, and building a business people can find and trust.
Written by Tyler Henn from firsthand client work and conversations with founders, marketers, and operators on The Hennhouse Podcast.
Latest writing
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13 original articles
Website migration guide
What Happens to SEO When You Redesign a Website?
Protect organic visibility during a website redesign with URL mapping, relevant redirects, content preservation, technical checks, and post-launch monitoring.
Local SEO guide
Should Your Website Match Your Google Business Profile?
Learn how a local business website can align with its Google Business Profile without duplicating copy or forcing categories that do not fit.
Podcast field notes · Episode 11
AI Should Amplify Your Marketing, Not Replace Your Thinking
Tyler Henn reflects on human-first AI marketing, content repurposing, reputation, local niches, and sustainable visibility after talking with Mike Montague of Avenue9.
With Mike Montague
Podcast field notes · Episode 9
Scaling an Agency Means Getting Clear About People, Pricing, and Focus
Tyler Henn reflects on agency roles, delegation, pricing, client education, Microsoft Ads, and community after talking with Aric Whiteley of Lockhern Digital.
With Aric Whiteley
Podcast field notes · Episode 10
SEO Is Becoming a Search-Everywhere Reputation System
Tyler Henn reflects on AI search, comparison content, local SEO, Google Business Profiles, and agentic discovery after talking with David Wilson of Zozimus.
With David Wilson
Podcast field notes · Episode 8
Delegation Is About Protecting Your Best Work
Tyler Henn reflects on the 60 percent rule, energy, hourly value, SOPs, virtual assistants, and AI after talking with delegation coach Louis Swart.
With Louis Swart
Podcast field notes · Episode 5
Better Home-Service Marketing Starts With Knowing the Right Homeowner
Tyler Henn reflects on property data, direct mail, multichannel follow-up, attribution, and field content after talking with Eddie Shimchek of MyHomeStory Pro.
With Eddie Shimchek
Podcast field notes · Episode 7
Referrals Are Earned: How Taylor Chastain Built a Brand People Remember
Tyler Henn reflects on referrals, brand, values, reviews, follow-up, and responsible junk removal after talking with Taylor Chastain of Up Up & Away.
With Taylor Chastain
Podcast field notes · Episode 6
Five Hundred Podcast Episodes Proved That Consistency Creates Opportunity
Tyler Henn reflects on podcast consistency, authentic content, scheduling, platform choice, and local visibility after talking with Logan Lewis of Hammerhead Creations.
With Logan Lewis
Podcast field notes · Episode 4
Build an Audience You Own Before You Chase Virality
Tyler Henn reflects on email, artist marketing, retargeting, storytelling, landing pages, and analytics after talking with Jordan Armstrong of Mira Lane Marketing.
With Jordan Armstrong
Podcast recap · Episode 1
Business Growth Is Not More Tactics. It Is More of What Works.
Tyler Henn reflects on leadership, delegation, local SEO, offers, sales, and business systems after a conversation with Nathan Patterson.
With Nathan Patterson
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