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Ideas from the work

The Hennhouse Blog

Practical field notes on search, marketing, websites, and building a business people can find and trust.

Written by Tyler Henn from firsthand client work and conversations with founders, marketers, and operators on The Hennhouse Podcast.

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9 original articles

Episode 10

SEO Is Becoming a Search-Everywhere Reputation System

Tyler Henn reflects on AI search, comparison content, local SEO, Google Business Profiles, and agentic discovery after talking with David Wilson of Zozimus.

With David Wilson

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Episode 9

Scaling an Agency Means Getting Clear About People, Pricing, and Focus

Tyler Henn reflects on agency roles, delegation, pricing, client education, Microsoft Ads, and community after talking with Aric Whiteley of Lockhern Digital.

With Aric Whiteley

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Episode 8

Delegation Is About Protecting Your Best Work

Tyler Henn reflects on the 60 percent rule, energy, hourly value, SOPs, virtual assistants, and AI after talking with delegation coach Louis Swart.

With Louis Swart

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Episode 7

Referrals Are Earned: How Taylor Chastain Built a Brand People Remember

Tyler Henn reflects on referrals, brand, values, reviews, follow-up, and responsible junk removal after talking with Taylor Chastain of Up Up & Away.

With Taylor Chastain

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Episode 6

Five Hundred Podcast Episodes Proved That Consistency Creates Opportunity

Tyler Henn reflects on podcast consistency, authentic content, scheduling, platform choice, and local visibility after talking with Logan Lewis of Hammerhead Creations.

With Logan Lewis

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Episode 5

Better Home-Service Marketing Starts With Knowing the Right Homeowner

Tyler Henn reflects on property data, direct mail, multichannel follow-up, attribution, and field content after talking with Eddie Shimchek of MyHomeStory Pro.

With Eddie Shimchek

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Episode 4

Build an Audience You Own Before You Chase Virality

Tyler Henn reflects on email, artist marketing, retargeting, storytelling, landing pages, and analytics after talking with Jordan Armstrong of Mira Lane Marketing.

With Jordan Armstrong

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Episode 1

Business Growth Is Not More Tactics. It Is More of What Works.

Tyler Henn reflects on leadership, delegation, local SEO, offers, sales, and business systems after a conversation with Nathan Patterson.

With Nathan Patterson

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