SEO guide
Does Every Service Need Its Own Page for SEO?
Learn when a service deserves its own SEO page, how to structure service content, and when creating another URL would only add clutter.
By Tyler Henn
Read the articleOfficial author hub
Writing by Tyler Henn
Original articles, podcast field notes, and published expert commentary.
Tyler writes from firsthand work in local SEO, web design, service-business marketing, sales, and the process of building Hennhouse.
From Hennhouse
Original articles
SEO guide
Why Isn't My Website Showing Up on Google?
A practical guide to crawling, indexing, noindex directives, canonicals, redirects, 404s, and the Search Console clues behind a missing page.
By Tyler Henn
Read the articleWebsite migration guide
What Happens to SEO When You Redesign a Website?
Protect organic visibility during a website redesign with URL mapping, relevant redirects, content preservation, technical checks, and post-launch monitoring.
By Tyler Henn
Read the articleLocal SEO guide
Should Your Website Match Your Google Business Profile?
Learn how a local business website can align with its Google Business Profile without duplicating copy or forcing categories that do not fit.
By Tyler Henn
Read the articlePodcast field notes · Episode 11
AI Should Amplify Your Marketing, Not Replace Your Thinking
Tyler Henn reflects on human-first AI marketing, content repurposing, reputation, local niches, and sustainable visibility after talking with Mike Montague of Avenue9.
With Mike Montague
Read the articlePodcast field notes · Episode 9
Scaling an Agency Means Getting Clear About People, Pricing, and Focus
Tyler Henn reflects on agency roles, delegation, pricing, client education, Microsoft Ads, and community after talking with Aric Whiteley of Lockhern Digital.
With Aric Whiteley
Read the articlePodcast field notes · Episode 10
SEO Is Becoming a Search-Everywhere Reputation System
Tyler Henn reflects on AI search, comparison content, local SEO, Google Business Profiles, and agentic discovery after talking with David Wilson of Zozimus.
With David Wilson
Read the articlePodcast field notes · Episode 8
Delegation Is About Protecting Your Best Work
Tyler Henn reflects on the 60 percent rule, energy, hourly value, SOPs, virtual assistants, and AI after talking with delegation coach Louis Swart.
With Louis Swart
Read the articlePodcast field notes · Episode 5
Better Home-Service Marketing Starts With Knowing the Right Homeowner
Tyler Henn reflects on property data, direct mail, multichannel follow-up, attribution, and field content after talking with Eddie Shimchek of MyHomeStory Pro.
With Eddie Shimchek
Read the articlePodcast field notes · Episode 7
Referrals Are Earned: How Taylor Chastain Built a Brand People Remember
Tyler Henn reflects on referrals, brand, values, reviews, follow-up, and responsible junk removal after talking with Taylor Chastain of Up Up & Away.
With Taylor Chastain
Read the articlePodcast field notes · Episode 6
Five Hundred Podcast Episodes Proved That Consistency Creates Opportunity
Tyler Henn reflects on podcast consistency, authentic content, scheduling, platform choice, and local visibility after talking with Logan Lewis of Hammerhead Creations.
With Logan Lewis
Read the articlePodcast field notes · Episode 4
Build an Audience You Own Before You Chase Virality
Tyler Henn reflects on email, artist marketing, retargeting, storytelling, landing pages, and analytics after talking with Jordan Armstrong of Mira Lane Marketing.
With Jordan Armstrong
Read the articlePodcast recap · Episode 1
Business Growth Is Not More Tactics. It Is More of What Works.
Tyler Henn reflects on leadership, delegation, local SEO, offers, sales, and business systems after a conversation with Nathan Patterson.
With Nathan Patterson
Read the articlePublished elsewhere
Expert contributions
External publications where Tyler contributes a specific SEO or marketing perspective.
My Biz Niche
Is Keyword Research Dead in 2026? 9 SEO Experts Weigh In
Tyler contributes his perspective on modern keyword research and search intent.
Marketer Magazine
18 Content Strategies for SEO Success from Experts
A collection of practical content strategy advice from Tyler and other marketers.
Backlink Building
25 SEO Tool Features That Will Transform Your Workflow
Tyler shares an SEO workflow feature he finds useful in day-to-day work.
Subject matter
Topics Tyler covers
- 01Local SEO and Google Business Profile strategy
- 02Google Maps visibility for service businesses
- 03Website design, UX, and conversion
- 04Sales, offers, and business growth
- 05Marketing systems and practical uses of AI
Author profiles
External archives
All Hennhouse articles identify Tyler as the author and link back to his complete professional profile.
Media and commentary
Looking for an expert source?
Tyler is available for interviews and practical commentary about local SEO, Google Maps visibility, web design, and marketing for service businesses.